Introduction
king855 ("we", "us", "our", "Platform") operates king855.cam as an English-language online gaming information and entertainment platform primarily serving Malaysian adults. This Privacy Policy ("Policy") describes the types of personal data we collect from users ("you", "User", "Player") of the Site and associated services, the purposes for which that data is processed, and the choices and rights available to you in respect of your personal information.
By registering an Account on king855, accessing the Site or otherwise engaging with king855 services, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to this Policy, you must discontinue your use of king855 immediately.
This Policy applies to all personal data collected through the king855 website, mobile applications, live support channels and related digital touchpoints. It does not apply to third-party websites or services that may be referenced on king855 for informational purposes.
king855 operates in an international context and applies data handling practices consistent with widely recognised principles of data minimisation, purpose limitation, storage limitation, integrity and confidentiality. We review and update this Policy periodically to reflect changes in our operations or applicable standards.
Definitions
In this Privacy Policy, the following terms carry the meanings set out below unless the context clearly requires otherwise.
| Term | Meaning |
|---|---|
| Personal Data | Any information relating to an identified or identifiable natural person, including name, email address, contact details, device identifiers and financial information. |
| Processing | Any operation performed on Personal Data, including collection, recording, storage, use, disclosure, erasure or destruction. |
| Data Controller | king855, which determines the purposes and means of processing Personal Data collected through the Platform. |
| Data Processor | Any third-party service provider that processes Personal Data on behalf of king855 under contractual instruction. |
| Consent | A freely given, specific, informed and unambiguous indication of a User's agreement to the processing of their Personal Data for a stated purpose. |
| KYC | Know Your Customer — the identity and age verification process used to authenticate a Player's Account and comply with anti-money-laundering obligations. |
| Cookie | A small text file placed on your device by the king855 website or a designated third-party analytics provider to enable platform functionality and usage analysis. |
Data We Collect
king855 collects Personal Data through several channels, including account registration forms, KYC verification submissions, payment transactions, customer support interactions and automated technical processes. The categories of data we collect are described below.
Full legal name, date of birth, nationality, residential address (including Malaysian city and postcode), email address and mobile phone number.
Username, encrypted password, security questions and account preference settings. Passwords are stored in hashed form and are never accessible to king855 staff in plain text.
Copies of government-issued identity documents (e.g., Malaysian MyKad or passport), proof of address and, where applicable, proof of payment method ownership — submitted as part of KYC compliance.
Deposit and withdrawal histories, selected payment method types (e.g., Touch 'n Go eWallet, Maybank, CIMB, DuitNow, FPX), transaction amounts in MYR, and cryptocurrency wallet references where applicable.
Game session records, wagering history, bet amounts, promotion redemptions and responsible gaming tool activations (e.g., deposit limit settings, self-exclusion requests).
IP address, browser type and version, operating system, device identifiers, session timestamps, pages visited and referring URLs — collected automatically when you access the king855 platform.
Records of live chat, email and WhatsApp support interactions, including the content of messages sent to and received from the king855 support team.
Your opt-in or opt-out status for promotional communications, preferred communication channels, and records of marketing emails opened or acted upon.
king855 does not collect sensitive personal data such as racial or ethnic origin, religious beliefs, health records or biometric identifiers except where strictly required to fulfil a specific KYC or responsible gambling obligation, in which case the relevant data will be collected only with your explicit consent and handled with additional security controls.
Data Processing
king855 processes your Personal Data only where a lawful basis for processing exists. The primary lawful bases we rely upon are: (a) performance of a contract — to provide you with a registered Account and access to king855 services; (b) compliance with a legal obligation — to fulfil KYC, anti-money-laundering and responsible gambling requirements; (c) legitimate interests — to detect fraud, maintain platform security and improve service quality; and (d) consent — for marketing communications and the use of non-essential cookies.
The specific purposes for which king855 processes your Personal Data include:
- Registering and maintaining your king855 Account, including verifying your identity and age through the KYC process.
- Processing deposits and withdrawals through Malaysian payment methods including Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX and major local banks.
- Administering bonuses, promotions and loyalty programmes in accordance with applicable promotional terms.
- Providing customer support across live chat, email and WhatsApp channels in English, Bahasa Melayu and Chinese.
- Detecting, investigating and preventing fraudulent transactions, collusion, account abuse and other prohibited conduct.
- Complying with anti-money-laundering obligations and reporting requirements under applicable international regulations.
- Administering responsible gambling tools including deposit limits, session controls and self-exclusion requests.
- Analysing aggregated usage data to improve platform performance, content quality and user experience.
- Sending promotional communications to Users who have opted in to receive marketing messages from king855.
You may opt out of marketing communications at any time by updating your Account preferences or contacting support at [email protected]. Opting out of marketing will not affect transactional or account-related communications, which are necessary for the operation of your Account.
Data Sharing
king855 does not sell, rent or otherwise commercially exploit your Personal Data to third parties. We may, however, share your data with trusted third-party service providers and in specific circumstances as described below.
- Payment Processors: Personal and financial data necessary to facilitate deposits and withdrawals is shared with authorised payment processors, including the operators of Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX and partner banking institutions. These processors are contractually bound to handle your data securely and solely for the purpose of processing your transactions.
- Identity Verification Providers: KYC documentation may be processed by third-party identity verification service providers engaged by king855 to verify documents and confirm age eligibility.
- Platform Technology Providers: Game content providers, platform infrastructure vendors and analytics service providers may process limited technical data as part of delivering king855 services. All such providers operate under data processing agreements that restrict their use of your data.
- Regulatory and Legal Authorities: Where required by applicable law or a valid legal process, king855 may disclose Personal Data to competent authorities, including financial intelligence units and law enforcement agencies, without prior notice to the User where legally permissible.
- Business Transfers: In the event of a merger, acquisition or sale of substantially all of king855's assets, Personal Data held by king855 may be transferred to the successor entity, subject to equivalent data protection obligations.
International transfers of Personal Data to processors located outside your country of residence are governed by appropriate contractual safeguards, including standard data protection clauses where applicable, to ensure that your data receives a level of protection consistent with this Policy.
Data Retention
king855 retains Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory and anti-money-laundering obligations. The key retention periods applied by king855 are as follows:
- Account and Identity Data: Retained for the duration of your active Account and for a minimum of five (5) years following Account closure, in compliance with applicable anti-money-laundering record-keeping requirements.
- Transaction Records: Financial transaction records, including deposit and withdrawal histories, are retained for a minimum of five (5) years from the date of the transaction.
- KYC Documentation: Identity verification documents are retained for the period required by our KYC obligations, typically five (5) years from the date of verification or Account closure, whichever is later.
- Support Communications: Records of customer support interactions are retained for a period of two (2) years from the date of the interaction, unless a longer retention period is required for an active complaint or investigation.
- Marketing Data: Opt-in consent records and related marketing interaction data are retained until you withdraw your consent, after which they are suppressed to ensure future marketing exclusion.
- Technical Logs: Server logs and technical access data are retained for a period of twelve (12) months and then deleted or anonymised.
Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised in a manner that prevents reconstruction of the original data. Where anonymisation is applied, the resulting dataset is no longer considered Personal Data and may be retained for analytical purposes indefinitely.
Data Security
king855 implements a comprehensive set of technical and organisational security measures designed to protect your Personal Data against unauthorised access, accidental loss, disclosure or destruction. These measures include, but are not limited to:
- Transport Layer Security (TLS) encryption for all data transmitted between your device and king855 servers.
- At-rest encryption for stored Personal Data and financial records held on king855 infrastructure.
- Hashed and salted storage of Account passwords — plain-text passwords are never stored or accessible to king855 personnel.
- Role-based access controls limiting staff access to Personal Data on a strict need-to-know basis.
- Regular internal security audits and vulnerability assessments of platform infrastructure.
- Multi-factor authentication options available to Users for Account login security.
- Fraud detection systems that monitor transaction patterns for indicators of account compromise or financial crime.
Notwithstanding these measures, no data transmission over the internet or electronic storage system can be guaranteed to be completely secure. king855 cannot warrant the absolute security of your Personal Data. You are responsible for maintaining the confidentiality of your Account credentials and for notifying king855 promptly if you suspect unauthorised access to your Account.
In the event of a personal data breach that is likely to result in a high risk to the rights and freedoms of affected Users, king855 will notify impacted Users without undue delay through the email address registered to their Account.
User Rights
Subject to applicable law and certain statutory limitations, Users of king855 have the following rights in respect of their Personal Data. Requests to exercise these rights should be submitted to [email protected] with sufficient information to verify your identity.
You may request a copy of the Personal Data king855 holds about you, along with information about the purposes for which it is processed.
You may request that inaccurate or incomplete Personal Data held by king855 be corrected or updated without undue delay.
You may request deletion of your Personal Data where it is no longer necessary for the purposes collected, subject to king855's legal retention obligations.
You may request that king855 limit the processing of your Personal Data in specific circumstances, such as while the accuracy of data is being contested.
Where processing is based on consent or contract, you may request that king855 provide your Personal Data in a structured, machine-readable format.
You may object to the processing of your Personal Data for direct marketing purposes at any time, and king855 will cease such processing upon receipt of a valid objection.
king855 will respond to verified data rights requests within thirty (30) days of receipt. Where a request is complex or numerous, this period may be extended by a further two months, in which case king855 will notify you of the extension and the reasons for it within the initial thirty-day period.
Minors
The king855 platform is strictly intended for adults aged 21 years and above. king855 does not knowingly collect Personal Data from individuals under the age of 21. Age verification is conducted as part of the Account registration process, and additional KYC checks may be performed at any time to confirm a Player's age eligibility.
If king855 becomes aware that Personal Data has been collected from an individual under the age of 21 — whether through misrepresentation or otherwise — that Account will be suspended immediately, all associated balances will be frozen pending review, and the relevant Personal Data will be deleted in accordance with applicable legal requirements. If you have reason to believe that a minor has registered an Account on king855, please notify us immediately at [email protected].
Parents and guardians are encouraged to use parental control software to prevent minors from accessing online gaming platforms. king855 supports responsible use of such tools and recommends reviewing available parental filtering options for devices used in family households across Malaysia.
Policy Amendments
king855 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, applicable legal requirements or platform operations. Where amendments are material, king855 will notify registered Users by email or through a prominent notification on the Site prior to the changes taking effect.
The "Last reviewed" date displayed at the top of this page indicates when this Policy was most recently updated. Your continued use of king855 following the publication of an amended Privacy Policy constitutes your acceptance of the revised terms. If you do not agree to any amendment, you should discontinue use of king855 and, where applicable, request Account closure by contacting our support team.
Contact Us
If you have any questions, concerns or requests relating to this Privacy Policy or the handling of your Personal Data by king855, please contact our support team using the details below. We are committed to addressing all data-related enquiries promptly and transparently.
Website email: [email protected]
Our support team is available 24 hours a day, 7 days a week, in English, Bahasa Melayu and Chinese. For data rights requests — including access, rectification or erasure — please include your registered Account email address and a description of your request to help us process it efficiently. We aim to acknowledge all formal data requests within five (5) business days.